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This is the section on Experiential Marketing from the seminar Lobby Makeovers: A Cutting Edge Marketing Tool. The presenter is John Roberson. The seminar was hosted by Advent, LLC, on September 12, 2007.
Video duration: 296 seconds
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( www.experiential-lab .com ) An experiential temporary shop was created to introduce the new product range 'Alixir' by Barilla. This experiential shop was opened in Milan and Rome in February and March '08