On April 9 2006, the Chinese Jetta produced at FAW-Volkswagen in Changchun was launched in China under the name "Sagitar". In the lead up to the launch, Volkswagen did heavy promotion surrounding the Torino Winter Olympics and gave each of China's 2006 Winter Olympic Gold Medalists a car.
This Volkswagen Beijing 2008 Olympic Video from 2004 parallels China's Olympic journey since its reentry into Olympic competition in 1984 and Volkswagen's operations in China, which started in the same year.
Volkswagen is the official automobile partner of the Beijing 2008 Olympic Games. This video presents the story of Volkswagen's Olympic journey until end of 2006.
This is a good example of how an Olympic Partner can leverage its unique position to motivate employees, create PR in the process and add a real incentive purpose to the hospitality program.
This Microsoft Office promotion clip was taken at Berklee College of Music with Heavy Rotation Records leaders Philipp Darjes, Steve Penta, Kim Gerlach and Ari Bernstein
This video shows the operational side of the Olympic Torch Relay. The video was produced by Alem, one of few specialized torch relay management firms in the world.
The Volkswagen New Beetle Art Car Campaign created by Olympic Marketing Mastermind Philipp Darjes became one of the most iconic campaigns in the lead up and during the Beijing Games in 2008.
